You sound boring because you are too polite: 10 email phrases to swap

By Yogesh Pandey · 26 October 2026 · 2 min read

The short answer

Polite is not the problem. Polite and unclear is. Phrases like “just circling back”, “sorry for the delay” and “does that make sense?” soften every message until it sounds like every other email. Swap them for the direct version: “Did you get a chance to look at the deck?”, “Thanks for waiting”, “What would you change?”

The polite copy

The polite copy is the version of you that writes like every email you have ever received. It is safe, and it is invisible. Nobody remembers it and nobody feels they know the person behind it.

Ten swaps

“Just circling back…” becomes “Did you get a chance to look at the deck?” “Sorry for the delay” becomes “Thanks for waiting.” “I just wanted to check…” becomes “Quick check:” “Sorry if this is a stupid question” becomes “Question:” “In my humble opinion…” becomes “I think…”

“Does that make sense?” becomes “What would you change?” “I’ll try my best” becomes “You’ll have it by Thursday.” “To be honest…” just gets deleted. “Let’s touch base” becomes “Can we talk Tuesday at 4?” And “No worries if not!” gets deleted too. Let them say no.

Why clear is kinder

Softening everything is what the self-help industry taught most of us, and everyone who learns the same soft phrases ends up sounding the same. A clear message respects the other person’s time. They know what you want and what happens next.

Try this next time
  1. Pick one phrase from the list.
  2. Delete it from your next five messages.
  3. Notice whether anything bad actually happens.
See the original carousel on Instagram →

This started as a carousel. See more at @monarchslife.

Your next step

Get your free Influence Score.

Five minutes to see where your influence leaks, and the one thing to fix first so you get heard, get chosen and get paid what you are worth.

Common questions
Is it rude to cut “sorry” and “just” from emails?

No. Polite and clear can go together. A direct sentence with a thank-you is respectful. Stacking softeners on every line is what makes a message vague.

What should I write instead of “just circling back”?

Ask the real question: “Did you get a chance to look at the deck?” It tells them exactly what you need.

Keep reading